Pure Wine

Welcome to Pure Wine, your go-to destination for premium wine selections in the heart of New York City. Nestled at 86 E 10th St, we are proud to offer an unparalleled shopping experience for wine lovers of all levels, from casual drinkers to connoisseurs. Our store is a haven for anyone seeking expert recommendations, diverse options, and a welcoming environment that makes learning about wine both enjoyable and enriching.

At Pure Wine, our mission is to provide you with the best possible selection of wines from around the world. Whether you're looking for an affordable bottle to enjoy with dinner or a special occasion splurge, our highly curated inventory ensures there's something for everyone. Our knowledgeable staff, led by owner Christopher and his team, are passionate about wine and dedicated to helping you find the perfect match for your taste preferences.

What sets Pure Wine apart is our commitment to exceptional customer service. We take pride in understanding your needs and providing personalized recommendations. Whether you're an amateur or an experienced wine drinker, our friendly and patient staff is here to guide you through our extensive selection. Our goal is to make your wine shopping experience as enjoyable and informative as possible.

In addition to our regular services, Pure Wine offers unique opportunities to engage with wine in a deeper way. We host wine tastings that highlight the best of our inventory, allowing you to explore new varieties and discover hidden gems. These events are designed to be both educational and fun, giving you the chance to interact with our knowledgeable staff and fellow wine enthusiasts.

Our store is open seven days a week from 12:00 AM until late at night, making it convenient for you to drop by whenever your schedule allows. We understand that finding the right wine can be an important decision, which is why we're here to assist you with care and expertise.

Don't just take our word for it—our customers love us! Here's what they have to say:

• "Friendly wine-focused shop with good options for whatever you're drinking! Christopher and his team are always so welcoming, patient in listening to what you're looking for, and spot-on with their recommendations. As an amateur in wine, I feel comfortable asking questions here and learning about wine—they happily explain and share their knowledge and stories behind each bottle."
• "A gem of a little wine shop! The owner is a highly experienced sommelier who can pick an amazing wine for you, no matter your palate. The entire store is highly curated with plenty of selections ranging from an everyday affordable bottle to a special occasion splurge. You won't find a bad bottle anywhere in this shop. If you're into learning about wine, this is the place to be!"

Visit Pure Wine today and experience the difference that comes from combining expert knowledge with a passion for fine wines. Whether you're searching for the perfect bottle for a special occasion or looking to expand your wine knowledge, we are here to assist you every step of the way.