- We take your privacy very seriously indeed. If you don’t want us to contact you for promotional purposes, we won’t (we will, of course, communicate with you in connection with any order you place, including order confirmation e-mails about that order). We will never sell your information.
- We collect information to allow you to place orders with us and to improve your experience using our website. In particular, we diligently collect, track and interpret all data, including your personal information, which help to reveal what users generally, and you specifically, like and don’t like about our website, content and advertising.
- We may share data with strategic, trusted partners (who may be located outside of the European Economic Area) so that we can better understand and improve the visitor experience, and cater to your preferences.
- You can always find out what information we hold about you, and you can always opt-out, anytime, day or night (even on high holidays).
WHAT INFORMATION DO WE COLLECT?
- register to use our website or create an account;
- search for a product;
- place an order;
- subscribe to any update service;
- participate in social media functions on the site;
- enter information on certain pages on the site;
- login using your social media profile;
- contact us by phone or email; or
- participate in a lottery, auction, competition or promotion.
This information may include your date of birth, name, email address, phone number, and social media profile details); transaction details, purchase history, and items saved on your basket; payment information and bank details such as your credit or debit card number and other card information, as well as billing and shipping details; and any other information we may ask in connection with promotional offers or other marketing activities.
Information we collect using cookies and other tracking technologies relating to your use of our website and to your experience using our website (including the full URL clickstream to, through and from our site, download errors, methods used to browse away from each page, any phone number used to call our customer service number, device information, IP address, usage and location data). In basic terms, we will collect as much information about your use of our website as we possibly can. In our experience, this is the best way of improving the experience of visitors to the website. Oh, and just because other websites don’t tell you that they do this, doesn’t mean that they don’t! The tools which we use to monitor the functioning of our website collect certain data which users enter when interacting with that website, including personal data such as IP addresses, even if those users do not complete a purchase, post a comment, submit a review, enter a lottery or competition, bid in an auction or complete any other type of interaction with our website. We will never record passwords or credit card details in this way.
Information we receive from other sources, such as when somebody buys a gift for you on our site and from partners we jointly offer services with or from advertisers, about your interactions with them. This may comprise your name, geographic location, age, shopping habits, user-generated content (such as blogs and social media postings), social media username or other social media profile information (such as number of followers), in each case as permitted by law. We rely on the lawful basis for processing (which could be the consent you give to third parties) prior to us receiving that information for processing. Refer to the third party privacy statements of each of the websites you interact with for further details of that party’s processing.
HOW DO WE USE YOUR INFORMATION?
- process any order that you make and make sure you have a great experience using our services. The personal information you submit during your registration or while placing an order will only be used for the purpose of processing your orders unless you also opt in to receive a newsletter or marketing emails. We won’t use such data for marketing or other purposes unless you give us your permission to do so;
- to provide customer service and support and to respond to your queries and requests;
- notify you that you have been selected as a winner of a contest or sweepstake (or to confirm your entry to future competitions or events);
- protect and prevent against fraud;
- enable our experts to conduct data analysis to help us improve our services and advertising, including showing you our adverts as you browse the web. We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services;
- we may also send locally hashed data to trusted third parties (including but not limited to Facebook, Twitter, Pinterest, Snapchat, etc) to send you personalised advertising on those platforms that you are already a member of and to help us create so-called “lookalike audiences” and/or “custom audiences” which will help us send relevant advertising to existing users of those platforms who may have similar taste in drinks and spirits; and
- keep you updated on our latest announcements or send you marketing information about us and our products. If you would like to change your communication preferences or if you no longer want to be part of our mailing list, please either log into your account or contact us to let us know.
We use the information we collect to:
- administer our site and improve your browsing experience, including tailoring content offered to you;
- defend our rights or property and to protect the rights and interests of our consumers and users; and
- as part of our efforts to keep our site safe and secure.
We use the information we receive from other sources to:
- combine it with information you give to us and information we collect about you for the purposes set out above (depending on the types of information we receive). These are companies approved by you, such as social media sites.
In accordance with the law, we will only retain your personal information for the period necessary to accomplish the purpose for which it was provided. We keep this data under periodic review to ensure it is still necessary for us to retain it. If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you. We suspect that it won’t come as a galloping shock to you to learn that we record our incoming and outgoing telephone conversations with our customers and other third parties. We do so for the purposes of crime prevention, and in a way which is consistent with guidance issued by the Information Commissioner’s Office. All telephone records will be deleted from our records 6 months after the date of the relevant conversation. We reserve the right to share telephone records with law enforcement agencies, and we may also use those records for training purposes, but will otherwise keep them strictly confidential.